One of my favorite restaurants is hurting,
so they jumped on the loyalty bandwagon,
by committee:

We’ll give a free meal for every five purchased.
That will make us memorable.

Won’t that cost a lot of money?

No, most people will forget to use the card.

The wait staff will give favorite customers
extra credits — punch two meals instead of one.

We can make customers stand in line
to get their cards stamped.

It will still cost a lot of money –
one free with five is twenty percent.

But it doesn’t apply to beverages,
a big part of the average check.

Oh. I guess that won’t be so bad.

Making salads smaller will cover it,
and no one will notice.

Except our regulars.

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